OUR BIG IDEA
Since its inception in 2015, we have designed OneNYC, NYC's strategic plan. Our creative work makes complex information exciting, and highlights the story of NYC’s progress towards becoming the most resilient, equitable, and sustainable city in the world.
The OneNYC brand projects unity, optimism, and confidence for New York City Hall’s most ambitious and far-reaching initiatives. Using just Word and Excel files as the starting materials, we built custom icons, art directed hundreds of images, and designed a 260-page report and robust website. The result is a an inspiring multi-channel narrative that sets a new benchmark for civic branding.
Since its inception in 2015, we have designed OneNYC, NYC's strategic plan. The OneNYC brand projects unity, optimism, and confidence for New York City Hall’s most ambitious and far-reaching initiatives.
