Bellweather
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Taylor Swift, Welcome to New York Advertising Campaign

Branding + Ad Campaign

We created the "Welcome to New York" campaign for Taylor Swift, including the brand identity and advertising. #WelcomeToNewYork

Taylor Swift: Welcome to New York

Taylor Swift: Welcome to New York

We created the international "Welcome to New York" advertising campaign with Taylor Swift. The brand identity was inspired by watercolor sketches from Taylor's Instagram account, and connected with the then-emerging handwritten typography trend. Taylor’s image was going to be everywhere promoting the album, so the advertising utilized bold, typographic lyrics instead of her image. The campaign had hundreds of elements including videos in Times Square and billboards in NYC airports. The campaign has been featured in 100+ press outlets including E! News, TIME, and Billboard

What we did:
Campaign Strategy, Art Direction & Design, Copywriting, Social Strategy, Digital Strategy, UX/UI Design, Print & Digital Ads, Video

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     Creative Direction : Emily Lessard  Design & Illustration : Caitlin Clingman, Jose Quinteros  Words:  Sophie Roberts  Photo & Video : Kathleen Fox, Thomas Perry, Collin Ruffino

 

Creative Direction: Emily Lessard
Design & Illustration: Caitlin Clingman, Jose Quinteros
Words: Sophie Roberts
Photo & Video: Kathleen Fox, Thomas Perry, Collin Ruffino