See Your City
We created the beloved "See Your City" advertising campaign for New York City. The campaign strategy focused on inspiring travel to lesser-known NYC neighborhoods. We created a vibrant brand identity that reframed these areas as exotic travel destinations, pairing beautiful images with humorous copywriting. We also created the social media strategy, which integrates See Your City Social Media Ambassadors and user-generated images into the entire campaign.
The campaign is now in its fourth year following the strategy we created, with over 300k images tagged #seeyourcity on Instagram alone. The branding is licensed and was recently picked up for a collection at Bed, Bath, and Beyond.
What we did:
Campaign Strategy, Art Direction & Design, Social Strategy, Digital Strategy, UX/UI Design, Email Marketing, Print & Digital Ads, Video Advertising, Copywriting
Creative Direction: Emily Lessard
Design: Caitlin Clingman, Sara Duell, Joshua Graver, Louis Lee, Jose Quinteros, Noah Venezia
Illustration: Remko Heemskerk
Words: Flavio Alvarez, Jonathan Durbin, Stephanie Hu, Sophie Roberts, Kate Schwed
Photo & Video: Thomas Perry, Collin Ruffino