See It for Yourself
We created the "See It For Yourself" advertising campaign for NYC. The vibrant dreamscape excites tourists worldwide and gets imaginations going. (The tagline “See It for Yourself,” was translated to resonate with 11 international markets.) The brand identity becomes a welcome campaign at NYC airports with the tagline: "Some New Yorkers are born, some are made, ALL ARE WELCOME."
What we did:
Campaign Strategy, Tagline Creation, Art Direction & Design, Copywriting
See It for Yourself was part of a massive rebrand for NYC: see images
Creative Direction: Emily Lessard
Design & Illustration: Caitlin Clingman, Sara Duell, Louis Lee, Jose Quinteros
Words: Stephanie Hu, Sophie Roberts