Bellweather
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See it for Yourself Advertising Campaign

International Ad Campaign

NYC “See it for Yourself” advertising campaign: campaign design, tagline creation, and brand identity.

See It for Yourself

See It for Yourself

We created the "See It For Yourself" advertising campaign for NYC. The vibrant dreamscape excites tourists worldwide and gets imaginations going. (The tagline “See It for Yourself,” was translated to resonate with 11 international markets.) The brand identity becomes a welcome campaign at NYC airports with the tagline: "Some New Yorkers are born, some are made, ALL ARE WELCOME."

What we did:
Campaign Strategy, Tagline Creation, Art Direction & Design, Copywriting

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see-it-for-yourself-campaign-design-brazil-bus-shelter.jpg
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    See It for Yourself was part of a massive rebrand for NYC:  see images    Creative Direction : Emily Lessard  Design & Illustration : Caitlin Clingman, Sara Duell, Louis Lee, Jose Quinteros  Words:  Stephanie Hu, Sophie Roberts

 

See It for Yourself was part of a massive rebrand for NYC: see images

Creative Direction: Emily Lessard
Design & Illustration: Caitlin Clingman, Sara Duell, Louis Lee, Jose Quinteros
Words: Stephanie Hu, Sophie Roberts