We provided the website design and creative strategy for nycgo.com, the leading site for NYC tourism. The new design is responsive, and integrates content, ecommerce, and advertising throughout the entire 9,000+ page website. NYCgo is mobile-first and video-first, featuring over 100 video backgrounds of New York City neighborhoods and events. The design uses custom webfonts alongside bespoke illustrations and icons. The website has been featured in 25+ press outlets such as Forbes, including being named one of The 25 Best Tourism Websites in the World in 2016 by Skift and Top 10 Sites for Designers by HOW Design.
What we did:
Art Direction & Design, Audience Strategy, Digital Strategy, Video, Website Strategy & Design, UX/UI Design, Copywriting
Creative Direction: Emily Lessard
Design: Caitlin Clingman, Sara Duell, Louis Lee, Alexander Quinn, Jose Quinteros, Noah Venezia
Words: Kate Canary, Michael Chee, Sophie Roberts
Photo & Video: Jen Davis, Kathleen Fox, Naheem Kujenya, Thomas Perry, Christopher Postlewaite, Ryan Schnackenberg, Gracelyn Woods, Tagger Yancey