Bellweather
nyc-restaurant-week-creative-design.jpg

NYC Restaurant Week Advertising Campaign and Branding

Branding + Ad Campaign

We developed a hugely successful new brand for NYC Restaurant Week. Including social strategy, new tagline, and website.

NYC Restaurant Week

NYC Restaurant Week

We created a hugely successful advertising campaign and refreshed brand for NYC Restaurant Week. We developed a new brand identity, new tagline ("Eat up"), and social media strategy. Social media influencers were integrated throughout: Instagram food photographers shot most of the images. Since our campaign launch in 2014, the under-40 audience has grown by 39% and the overall audience has increased by 15%. The campaign has been featured in 100+ press outlets including The New York Times, Skift, and Condé Nast Traveler

What we did:
Campaign Strategy, Art Direction & Design, Copywriting, Social Strategy, Digital Strategy, UX/UI Design, E-commerce Design, Email Marketing, Print & Digital Ads, Video
 

nyc-restaurant-week-summer-guide-spread-design-new.jpg
nyc-restaurant-week-summer-street-signage-design.jpg
nyc-restaurant-week-winter-guide-cover-design-new.jpg
nyc-restaurant-week-winter-guide-spread-design-new.jpg
nyc-restaurant-week-winter-street-signage-design.jpg
nyc-restaurant-week-summer-website-landing-page-design.jpg
nyc-restaurant-week-root-and-bone-photo.jpg
nyc-restaurant-week-korean-bbq-photo.jpg
nyc-restaurant-week-indian-food-photo.jpg
nyc-restaurant-week-social-hashtag.jpg
     Creative Direction : Emily Lessard  Design : Sara Duell, Louis Lee, Jose Quinteros  Photo & Video : Mary Beth Dickerson, Kathleen Fox, Thomas Perry, Christopher Postlewaite, Collin Ruffino, Tagger Yancey

 

Creative Direction: Emily Lessard
Design: Sara Duell, Louis Lee, Jose Quinteros
Photo & Video: Mary Beth Dickerson, Kathleen Fox, Thomas Perry, Christopher Postlewaite, Collin Ruffino, Tagger Yancey