NYC Restaurant Week
We created a hugely successful advertising campaign and refreshed brand for NYC Restaurant Week. We developed a new brand identity, new tagline ("Eat up"), and social media strategy. Social media influencers were integrated throughout: Instagram food photographers shot most of the images. Since our campaign launch in 2014, the under-40 audience has grown by 39% and the overall audience has increased by 15%. The campaign has been featured in 100+ press outlets including The New York Times, Skift, and Condé Nast Traveler.
What we did:
Campaign Strategy, Art Direction & Design, Copywriting, Social Strategy, Digital Strategy, UX/UI Design, E-commerce Design, Email Marketing, Print & Digital Ads, Video
Creative Direction: Emily Lessard
Design: Sara Duell, Louis Lee, Jose Quinteros
Photo & Video: Mary Beth Dickerson, Kathleen Fox, Thomas Perry, Christopher Postlewaite, Collin Ruffino, Tagger Yancey