We rebranded NYC & Company, the official marketing and tourism agency for New York City. The rebrand included every element of the organization: brand identity, brand positioning, publication design, trade show booth design, and its flagship website nycgo.com. The visual identity includes two custom typefaces and 250+ custom icons and illustrations, all inspired by New York City. The videos below share the creative inspiration behind the branding.
What we did:
Brand Strategy, Art Direction & Design, Audience Strategy, Tone Strategy, Digital Strategy, Video, Website Strategy & Design, UX/UI Design, Copywriting
Creative Direction: Emily Lessard
Design & Illustration: Caitlin Clingman, Sara Duell, Joshua Graver, Louis Lee, Jose Quinteros, Noah Venezia
Words: Stephanie Hu, Sophie Roberts
Photo & Video: Kathleen Fox, Naheem Kujenya, Thomas Perry, Ryan Schnackenberg, Tagger Yancey