Bellweather
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NYC Rebrand

Destination Brand

YES! We rebranded New York City, with a bold brand identity inspired by NYC. See the rebrand and brand strategy explained.

NYCgo Rebrand

NYCgo Rebrand

We rebranded NYC & Company, the official marketing and tourism agency for New York City. The rebrand included every element of the organization: brand identity, brand positioning, publication design, trade show booth design, and its flagship website nycgo.com. The visual identity includes two custom typefaces and 250+ custom icons and illustrations, all inspired by New York City. The videos below share the creative inspiration behind the branding. 

The branding has been featured in over 60 press stories, including Creative Review, It's Nice That, and Co.Design.

What we did:
Brand Strategy, Art Direction & Design, Audience Strategy, Tone Strategy, Digital Strategy, Video, Website Strategy & Design, UX/UI Design, Copywriting
 

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     Creative Direction : Emily Lessard  Design & Illustration : Caitlin Clingman, Sara Duell, Joshua Graver ,  Louis Lee, Jose Quinteros, Noah Venezia  Words:  Stephanie Hu, Sophie Roberts  Photo & Video : Kathleen Fox, Naheem Kujenya, Thomas Perry, Ryan Schnackenberg, Tagger Yancey

 

Creative Direction: Emily Lessard
Design & Illustration: Caitlin Clingman, Sara Duell, Joshua GraverLouis Lee, Jose Quinteros, Noah Venezia
Words: Stephanie Hu, Sophie Roberts
Photo & Video: Kathleen Fox, Naheem Kujenya, Thomas Perry, Ryan Schnackenberg, Tagger Yancey