For the past three years, we've branded NYC Pride, one of the largest LGBT events in the world. The branding includes design for over 10 events, publication design for the NYC Pride Guide, signage, and digital and print advertising. Each year we refreshed the brand identity, combining photography, custom illustrations, and handmade typography into a unified and vibrant identity. Attendance has grown by 19% since our branding.
What we did:
Art Direction & Design, Print & Digital Ads
Creative Direction & Design: Louis Lee
Illustration: Josh Koll