We created the brand identity, including logo and tagline, for the Harlem/Havana Music and Cultural Festival. The festival is a new partnership between the Harlem Chamber of Commerce and the Cuban government, and includes art and music performances in both Harlem and Havana. The visual branding takes inspiration from the rich and layered cultures of both areas, fused together with customized typography and a bright color palette.
What we did:
Art Direction & Design, Brand Strategy, Copywriting
Creative Direction: Emily Lessard, Louis Lee
Design: Sara Duell