Bellweather
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NYC Family Ambassador Advertising Campaigns

Ad Campaign + Print

We provided the branding and ad campaign for 3 NYC Family Ambassadors: Curious George, Dora the Explorer, and the Teenage Mutant Ninja Turtles.

NYC Family Ambassador

NYC Family Ambassador

The NYC Family Ambassador program was created to tell the story of NYC as a family-friendly destination. We provided the creative direction and strategy for three seasons: Curious George, Dora the Explorer, and the Teenage Mutant Ninja Turtles. We created distinctive elements that responded to the ambassador, including comic books for TMNT and a line of Curious George clothes, sold only at the 34th Street Macy’s. The NYC Family Ambassador programs has been featured extensively in press outlets such as Travel+Leisure, Skift, and The Hollywood Reporter

What we did:
Campaign Strategy, Art Direction & Design, Email Marketing, Print & Digital Ads, Video
 

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     Creative Direction : Emily Lessard  Design:  Caitlin Clingman, Sara Duell, Louis Lee, Jose Quinteros, Alexander Quinn, Noah Venezia  Words:  Flavio Alvarez, Michael Chee, Sophie Roberts  Photo & Video : Thomas Perry, Collin Ruffino

 

Creative Direction: Emily Lessard
Design: Caitlin Clingman, Sara Duell, Louis Lee, Jose Quinteros, Alexander Quinn, Noah Venezia
Words: Flavio Alvarez, Michael Chee, Sophie Roberts
Photo & Video: Thomas Perry, Collin Ruffino