NYC Family Ambassador
The NYC Family Ambassador program was created to tell the story of NYC as a family-friendly destination. We provided the creative direction and strategy for three seasons: Curious George, Dora the Explorer, and the Teenage Mutant Ninja Turtles. We created distinctive elements that responded to the ambassador, including comic books for TMNT and a line of Curious George clothes, sold only at the 34th Street Macy’s. The NYC Family Ambassador programs has been featured extensively in press outlets such as Travel+Leisure, Skift, and The Hollywood Reporter.
What we did:
Campaign Strategy, Art Direction & Design, Email Marketing, Print & Digital Ads, Video
Creative Direction: Emily Lessard
Design: Caitlin Clingman, Sara Duell, Louis Lee, Jose Quinteros, Alexander Quinn, Noah Venezia
Words: Flavio Alvarez, Michael Chee, Sophie Roberts
Photo & Video: Thomas Perry, Collin Ruffino