Détroit is the New Black
Détroit Is The New Black is a leader of the Detroit design scene, and an innovator in local and sustainable fashion. Started by founder Rosalyn Karamoko as a tshirt line, the DITNB brand has grown to include events, international pop-up shops, and designer collaborations. The previous logo was recognizable but just a logo—the company needed a brand in order to grow. Bellweather delivered brand guidelines and a forward-looking marketing strategy to strategically grow and broaden the DITNB audience. Instead of a singular logo, we created a flexible typographic system that can be taken apart and reconfigured by anyone—designers, artists, fans—as long as it's legible. This new alterable logo reflects the brand as a "conversation on the past, present, and future of Detroit, its underlying socioeconomic and racial issues, and the city's steady revitalization."
What we did:
Brand Direction & Design, Logo Design, Marketing Strategy, Social Strategy, Digital Strategy, UX/UI Design