Bellweather
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Détroit Is The New Black

Branding

Branding and marketing strategy for the local fashion brand Détroit Is The New Black.

Détroit is the New Black

Détroit is the New Black

Détroit Is The New Black is a leader of the Detroit design scene, and an innovator in local and sustainable fashion. Started by founder Rosalyn Karamoko as a tshirt line, the DITNB brand has grown to include events, international pop-up shops, and designer collaborations. The previous logo was recognizable but just a logo—the company needed a brand in order to grow. Bellweather delivered brand guidelines and a forward-looking marketing strategy to strategically grow and broaden the DITNB audience. Instead of a singular logo, we created a flexible typographic system that can be taken apart and reconfigured by anyone—designers, artists, fans—as long as it's legible. This new alterable logo reflects the brand as a "conversation on the past, present, and future of Detroit, its underlying socioeconomic and racial issues, and the city's steady revitalization." 

What we did:
Brand Direction & Design, Logo Design, Marketing Strategy, Social Strategy, Digital Strategy, UX/UI Design

 

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