Brand and marketing tips for businesses, destinations, and non-profits.

Brand and Marketing Insights for Business

We’re Proud to Be a WBE / WOSB Certified Business


WBE, WOSB—What does this acronym soup mean? It means we’re a majority woman-owned business, certified by the federal government (WOSB), New York City (WBE), and NY State (WOSB, pending). Bellweather is 100% owned by women and minorities.

We’re proud to contribute to diversity in the workplace. We know that diverse, inclusive teams create the best work and the most interesting workplaces. Here are some mind-blowing diversity stats and stories to back this up:

Diverse teams are smarter.

Diversity “makes companies smarter, it makes them more sensitive to the needs of a diverse customer base, and it's the right thing to do.” (LA Times)

Diversity grows business.

To grow your business, commit to diversity. IBM retooled their workforce to be more diverse, and attracted more customers because of it. An excellent profile on IBM's diversity strategy from the Harvard Business Review breaks it down:

“It became clear that workforce diversity was the bridge—in other words, greater diversity in the workplace could help IBM attract a more diverse customer set. A focus on diversity was, in short, a major business opportunity.”

Diverse companies are more successful.

According to McKinseycompanies with the most racial, ethnic, and gender diversity are more likely to see higher financial returns.

Companies in the top quartile for racial and ethnic diversity are 35% more likely to have financial returns above their respective national industry medians.

Companies in the top quartile for gender diversity are 15% more likely to have financial returns above their respective national industry medians. 

Diverse teams make the best work.

This one we know from personal experience. Peruse our portfolio if you want further proof that diversity yields successful, compelling, and memorable work.

Here’s to a more equal, diverse, and inclusive workplace 🍾

Bellweather's WBE NYC Certificate Number: MWBECERT2017-216