Bellweather
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Aperture Foundation Rebrand

Branding + Print Design

New logo, new branding, new website, new print design: we did it all for the Aperture Foundation. 

Aperture Foundation

Aperture Foundation

We rebranded the historic Aperture Foundation, designing a bold yet elegant identity to reinvigorate the brand. Our rebrand touched every part of the entire organization, including: new logo, brand identity, ephemera, guidelines, and website. Every piece and channel, including Aperture's annual benefit gala, is now unified with clean, elegant visuals.

What we did:
Brand Strategy, Art Direction & Design, Audience Strategy, Tone Strategy, Digital Strategy, Video, Website Strategy & Design, UX/UI Design, Copywriting

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     Creative Direction:  Emily Lessard  Design & Illustration:  Caitlin Clingman, Sara Duell, Louis Lee, Rachel Loeb

 

Creative Direction: Emily Lessard
Design & Illustration: Caitlin Clingman, Sara Duell, Louis Lee, Rachel Loeb