We rebranded the historic Aperture Foundation, designing a bold yet elegant identity to reinvigorate the brand. Our rebrand touched every part of the entire organization, including: new logo, brand identity, ephemera, guidelines, and website. Every piece and channel, including Aperture's annual benefit gala, is now unified with clean, elegant visuals.
What we did:
Brand Strategy, Art Direction & Design, Audience Strategy, Tone Strategy, Digital Strategy, Video, Website Strategy & Design, UX/UI Design, Copywriting
Creative Direction: Emily Lessard
Design & Illustration: Caitlin Clingman, Sara Duell, Louis Lee, Rachel Loeb