Bellweather is an award-winning branding and marketing agency, specializing in work for civic, cultural, and corporate clients.
Our work is a catalyst for positive change: it expands audiences, generates economic growth, and lasts for years. We always return the investment.
Chief Operating Officer
Jessie oversees operations and business development initiatives for Bellweather. She works to maximize the value of services for clients by streamlining the process at every step. Before joining Bellweather, Jessie practiced law at a worldwide firm, where she counseled municipalities and served corporate clients in the pharmaceutical, financial services, aviation, and construction industries.
Originally from the San Francisco Bay Area, Jessie now calls San Diego home.
Chief Creative Officer
Emily leads creative strategy at Bellweather. Emily was Creative Director at NYC & Company, the marketing and tourism agency for New York City, where she led a company-wide rebrand, that included the relaunch of nycgo.com. She also provided the creative strategy for all domestic and international tourism campaigns, including the creation of See Your City, See It For Yourself, NYC Restaurant Week, NYC Broadway Week, and celebrity ambassador Taylor Swift.
Emily teaches at Cooper Union and lives in Brooklyn with her husband and daughter.
Louis leads creative execution at Bellweather. Louis has worked as lead designer on rebrands at both Aperture Foundation and at NYC & Company, and has worked independently for design studios, ad agencies, Fortune 500 companies, and non-profit organizations. From 2014–2016 he led the creative direction of NYC Pride's annual LGBT events— drawing over 2 million domestic and international visitors to NYC.
Although he now calls NYC home, Louis is a true Midwesterner—born, raised, and named-after St. Louis, Missouri.
Bellweather is a woman and minority-owned small business, with 100% of the business being owned by women and/or minorities. With a collective 40 years of experience, we have worked with clients from New York City to Santa Monica, and have created dozens of successful brands.
Skift: The 25 Best Tourism Best Websites in the World
Co.Design: NYC Gets A Major Rebrand
It's Nice That: New York City tourism agency rebranded with custom typefaces and hundreds of icons
Creative Review: A new look for NYC & Company
Inbound Report: At IPW—There is NYC, and Then There are the Rest
The New York Times: New York Neighborhoods Get Their Close-Ups
Skift: NYC & Company Expands Neighborhood Campaign to JFK Airport
Skift: NYC & Company Shifts Focus From Tourists to Locals in New Campaign
The New York Times: Las Vegas? Paris? This Tourism Push Asks New Yorkers to Think Closer to Home
Epoch Times: How Much of NYC Have You Seen? Vintage Ads Inspire Locals to Travel
AdWeek: NYC Tourism Campaign Wants Locals to 'See Your City'
Skift: NYC Tourism Challenges People to Pronounce ‘Prix Fixe’ for Restaurant Week
The New York Times: Learning the Language of Restaurant Week
Art Director's Club