Bellweather Agency is an award-winning branding and marketing agency based out of NYC and San Diego.

Bellweather is an award-winning branding and marketing agency, specializing in work for civic, cultural, and corporate clients.


Our work is a catalyst for positive change: it expands audiences, generates economic growth, and lasts for years. We always return the investment.




Jessie Moore

Chief Operating Officer

Jessie oversees operations and business development initiatives for Bellweather. She works to maximize the value of services for clients by streamlining the process at every step. Before joining Bellweather, Jessie practiced law at a worldwide firm, where she counseled municipalities and served corporate clients in the pharmaceutical, financial services, aviation, and construction industries.

Originally from the San Francisco Bay Area, Jessie now calls San Diego home. 

Emily Lessard

Chief Creative Officer

Emily leads creative strategy at Bellweather. Emily was Creative Director at NYC & Company, the marketing and tourism agency for New York City, where she led a company-wide rebrand, that included the relaunch of She also provided the creative strategy for all domestic and international tourism campaigns, including the creation of See Your City, See It For Yourself, NYC Restaurant Week, NYC Broadway Week, and celebrity ambassador Taylor Swift.

Emily teaches at Cooper Union and lives in Brooklyn with her husband and daughter. 

Louis Lee

Creative Director

Louis leads creative execution at Bellweather. Louis has worked as lead designer on rebrands at both Aperture Foundation and at NYC & Company, and has worked independently for design studios, ad agencies, Fortune 500 companies, and non-profit organizations. From 2014–2016 he led the creative direction of NYC Pride's annual LGBT events— drawing over 2 million domestic and international visitors to NYC.

Although he now calls NYC home, Louis is a true Midwesterner—born, raised, and named-after St. Louis, Missouri. 

Bellweather is a woman and minority-owned small business, with 100% of the business being owned by women and/or minorities. With a collective 40 years of experience, we have worked with clients from New York City to Santa Monica, and have created dozens of successful brands.